Attention.xml and PR
Micro Persuasion (Steve Rubel) writes:
One of the questions I get often is “how can I tell how influential a blogger is/isn’t?” As Scoble says, you can look at how many subscribers they have on Bloglines, how many in-bound links they have on Technorati, etc., but we need more. Now imagine for a moment you can look at an RSS feed on My Yahoo and see how many people have read the same post youre reading or how many page views it is getting, etc. What if you could get an RSS feed that notifies you every time there are blog posts that are read by more than 100,000 people? Attention.xml as I understand it could make that possible (correct me if I am wrong please). I dont know about you, but I would subscribe to that feed.
It is conceivable that if there is a groundswell of love for attention.xml from the blogosphere, it could tip the hand of the big guys towards adopting it.
So, go with me for a moment. Let’s say this happens in a year or two’s time. Imagine how valuable this aggregated information would be. PR professionals and marketers could spec out the exact number of people who saw an article online including both the site that generated it and the blogs that linked to it. There’s no guessing. Attention.xml or whatever becomes the standard would go a long way to helping the public relations industry measure the value of media placements, but it has to get off the ground first.