Mobile Data Survey
Financial Times writes (via Yahoo News):
Mobile phone users are unlikely to pay extra to access the growing range of video and audio content available on their phones, according to a global KPMG survey. This trend could push operators into rethinking their business models.
“Mobile service providers will need to stop thinking of converged services purely as a revenue booster,” said Sean Collins, global chair of KPMG’s communications practice.
“They should consider them as a churn reduction tool, allowing them to present a much more stable, loyal subscriber base which should be attractive to advertisers and digital commerce partners.”