Carlo Longino writes:
The way mobile data services and content are presented to people is totally flawed. So much of it is (and always has been) based on the idea of what is it?: WAP is the web on your mobile. MMS is like SMS, but with a picture. 3G is fast data. The average consumers reaction to that: So what? Stop trying to sell people on what something is, and focus on what it can do that is, of course, if the marketers have any idea. So what if HSDPA makes data fast? What can I do with that fast data? Technology doesnt sell devices and mobile connectivity services, applications and content do.