CEO Blogging

The New York Times writes:

When Mr. Schwartz was promoted to the top job at Sun this spring, he automatically became a member of an elite group: Fortune 500 C.E.O. bloggers. He is the only active member.

Where is everyone else?

Capital markets function as they should when the flow of information is strong and unimpeded. Mr. Schwartz has shown ably that for the chief executive sincerely interested in increasing information flow to the fullest range of stakeholders, a blog is a hydraulic wonder.

My No. 1 job is to be a communicator, Mr. Schwartz told me last week. I dont understand how a C.E.O. would not blog if committed to open communication.

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