DIY Web Emerges
A growing number of start-ups, like Calbucci’s Sampa, are trying to bring Web application creation to the masses, letting mere mortals share spreadsheets online or “mash up” information from different Web sites.
The idea is to empower non-programmers to make sites that are more than a simple collection of static Web pages. In the process, individuals will gain better tools to collaborate and communicate online, particularly when these services are brought to the office, say experts.
“Bringing do-it-yourself (Web sites) to the office may be the beginning of a new movement to free up creativity at the individual office worker level,” said John Seely Brown, a consultant and former chief scientist at Xerox. “I think we have the perfect storm for some major changes.”