Video Advertising

AlwaysOn has a comment by Greg Stuart, president of the Interactive Advertising Bureau: “there’s absolutely no relationship between a click-through and a brand attitude change – it has nothing to do with it whatsoever. Consumers hear messages, they see messaging and they begin to shift their perceptions about that brand as a result of that, and that again leads to that change of behavior. So I would be very concerned if the broadband video industry started to measure click performance as some metric. It’s just not the right thing to do.”

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