Casual Games for Mobiles

The Register writes:

uniper believes that market growth will be fuelled by increased purchases of so-called “casual” games rather than cutting-edge 3D and multi-player ones, and it says games that concentrate on the inherent strengths of the mobile platform, rather than those which simply seek to replicate console or PC games on a handset, will enjoy the greatest success.

“I think mobile games have come of age. They are no longer the poor relations of console and PC games. They are a different family of entertainment products with its own family characteristics. The casual games sector is going to be the market driver, even though it may not be at the leading edge of mobile games technology. Casual games make most use of the inherent advantages of the mobile platform. People want to fill ‘dead time’ with easy to use, but fun games. This is the same in just about every culture,” said Bruce Gibson, research director at Juniper.

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