Personal Recommendation Engines
Recommender systems like Whattorent.com are sprouting on the Web like mushrooms after a hard rain. Dozens of companies have unveiled recommenders recently to introduce consumers to Web sites, TV shows, other people – whatever they can think of.
The idea isn’t new, of course. In a time of impersonal big-box stores and self-checkout stations, independent shopkeepers compete by doing this sort of thing every day.