IBM, NEC to resell used PCs

It is beginning to happen. In the face of pressure on recycling, used PCs are now going to make their way back into the market (at least in Japan). Here’s the news story.

It is a start but the companies are miss the point. The way to treat the used PCs is not to target existing buyers in which case they may face the wrath of companies like Intel and Microsoft, but open up new market segments of first-time users. These users aren’t likely to be in the US or Japan!

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Rajesh Jain

An Entrepreneur based in Mumbai, India.