Fortune writes about the amazingly relevant advertising that we are seeing on sites like Google as do we search:
Relevance is more important than style. We’re turning to the Internet more and more in the ordinary course of our lives. Whether I’m researching a person or a company, finding the distance between Phoenix and Santa Fe for next week’s vacation, seeking a movie review, buying a book, or learning about bird watching, I turn to Google first, then move out. The marketer that can reach me with a relevant message while I’m searching will win.
This is a revolution that is being driven by the small advertisers more than the big ones.