A Primer for Publishers and Content Providers. The benefits of RSS as outlined in the document:
RSS is an excellent and cost-effective way of driving traffic to, and increasing brand awareness of, any website that publishes content (e.g news, jobs, events) regularly. Once a publisher produces an RSS file, they are enabling others to syndicate their headlines, without any further work on their part. RSS is the dominant format for distributing headline content on the Web. RSS allows easy sharing of data between sites. Webmasters can use an RSS file to easily incorporate third party content into their own site. Content from RSS feeds can be easily repurposed allowing, for example, cross searching of a number of different feeds at once.
RSS content can be added to personal desktop news reading applications like Feedreader or AmphetaDesk.
RSS is a disruptive innovation – where HTML was in 1994.