Marketing Strategy

Ninad Mehta points to an article by Michael Perla on applying Sun Tzu’s ideas to marketing, discussing four areas: speed, strengths and weaknesses, alliances, and successful market capture. Sun Tzu’s comment which applies equally to marketing: “The best military strategy, then, is to use superior positioning. After that, use diplomacy. After that, use military force as a threat. Only after all else has failed, attack your enemy.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.