Blogs and Text Ads

Nick Denton has a prediction on how Google’s AdSense (text ads) will change the way blogs are presented: “Text ads will force weblogs to become more like traditional media sites. Shorter front pages, more internal links, longer content…Google serves up text ads according to an analysis of the context. Internal pages are more specific, and therefore more appropriate for targeted text ads…And what will blogs look like, after they’re optimized for Google? Much more like traditional media sites, designed to keep viewers bouncing around from item to item. Google text ads will give blogs a business model; but they’ll also warp the format.”