Increasing Blog Readership

Phil Wolff writes about the impact of Moreover making its recently-lanuched blog search available to Oracle customers through MyYahoo:

Distribution channels and customer relationships matter
– 16,000 big companies is a lot of customer access.
– If they average between 1000 and 5000 employees per customer, that’s 16-80 million potential weblog readers
What percent of those become bloggers themselves?

Mediated blog content is becoming a feature
– Keep up to speed with those bloggers who seem to know everything

Integration with existing information delivery systems, like portlets, is among formal purchasing criteria.

The blogosphere may become an alternative to premium content services.