Social Networking Business Models

VentureBlog reports on an IBD Under the Radar event which had presentations from four social networking companies:

LinkedIn — subscription (eventually) service to input and manage one’s own contacts to search for connections.
Spoke — deeply integrated enterprise solution extracting contact data from enterprise applications (e.g. Outlook, Notes, etc.) to establish and leverage connections.

ZeroDegrees — Outlook plugin and related service to input, manage, prioritize and search connections.

VisiblePath — social networking software engine for prioritizing and understanding connections for integration into traditional enterprise software applications (SFA, CRM, etc.).

The audience preferred the model described by Ben Smith of Spoke, while the panel collectively preferred the business described by Reid Hoffman of LinkedIn.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.