Robert Scoble writes:
How do you persuade? In a weblog world where everyone has access to all the information on your company/ideas/you/your products/ etc.?
Do you take the “our product/idea/meme/service/etc is the best and the rest are crap” point of view? Or do you take “I’m an authority on this topic and I’m looking out for your best interests” point of view? Which is more likely to persuade you to change your mind?
Are you also looking to help customers become so passionate about your company and your product that they’ll do a better job of selling your ideas/products/company than you ever could?
Scoble’s point: honesty and humility work best. Adds Ted Leung: “Honesty and humility are the foundation for persuasion. After you have these two, you can add passion, excitement, and the willingness to go an extra mile. If you can do these things you’ll persuade me. I’m willing to pay a bit more money to deal with individuals and companies that can learn to treat me this way. Not only will you persuade me to buy your product, but you’ll make me a customer for life.”