iPod Popularity

Newsweek writes that “in just three years, Apples adorable mini music player has gone from gizmo to life-changing cultural icon.”

To 3 million-plus owners, iPods not only give constant access to their entire collection of songs and CDs, but membership into an implicit society that’s transforming the way music will be consumed in the future. “When my students see me on campus with my iPod, they smile,” says Professor Katch, whose unit stores everything from Mozart to Dean Martin. “It’s sort of a bonding.”

The glue for the bond is a tiny, limited-function computer with a capacious disk drive, decked in white plastic and loaded with something that until very recently was the province of ultrageeks and music pirates: digital files that play back as songs. Apple wasn’t the first company to come out with a player, but the earlier ones were either low-capacity toys that played the same few songs, or brick-size beasts with impenetrable controls. Apple’s device is not only powerful and easy to use, but has an incandescent style that makes people go nuts about it.

Fans of the devices use it for more than music. “It’s the limousine for the spoken word,” says Audible CEO Don Katz, whose struggling digital audiobook company has been revitalized by having its products on Apple’s iTunes store.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.