Beyond Blogging has a perspective by David Hornik, a partner at August Capital and the author of the VentureBlog:

Without exaggeration, I think that blogging software is revolutionizing the way people communicate–whether to share pictures with family members or distribute a product spec to an engineering team. And I think that RSS (Really Simple Syndication) will enable one-to-one communication of content, pricing, trends, etc., in such a simple fashion that all information will ultimately have an associated data feed.

What’s more, I believe that our social networks will one day be superimposed on top of practically all our online interactions (search, recruiting, dating, fundraising) to help tailor them to our specific experiences, interests and associates.

I do not believe that any more public flogging of these ideas is going to help move that technology forward.

We’re at the very beginning of the evolution of social software. In the coming years, we are all going to learn well more than we already know about how people interact with this technology and vice versa. And for the time being, start-ups still have the upper hand.

Social software, as a general matter, is a good idea. But in the particular instances we’ve seen to date, there are a lot of things that make little sense, provide little value and will not sustain the interest of the users.

Yet over the last 12 months, we have all done about as much talking as we have building. It is time to call a moratorium on the “blah blah blah” and get down to the business of building great software. To paraphrase Kenny Rogers, there’ll be time enough for talkin’ when the building’s done.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.