Blackberry and Beyond

The New York Times writes about the competition:

Today, the BlackBerry faces formidable competition. A well-financed Silicon Valley start-up, Good Technology, has developed software that is arguably superior to BlackBerry’s. It is the first to continuously and wirelessly synchronize every module of Outlook, needing no cradle to connect gadget to computer. The BlackBerry has yet to catch up.

Most significantly, Good has written its software to run on an array of phones and hand-held devices – whatever runs Palm or Microsoft software. Danny Shader, Good’s chief executive, compares his company with the BlackBerry this way: “We’re a Windows application – they’re the Macintosh.”

PalmOne has provided Good with its first major opportunity to become better known with the introduction of the much-praised Treo 600, which offers a terrific phone, a personal digital assistant running the familiar Palm applications, a qwerty keyboard and the option of Good software. A tiny Web browser and a camera are included, too. The Treo is the same length as a BlackBerry and only a half-inch narrower, but it looks svelte.

New users, without a vested interest in a BlackBerry, are likely to choose an e-mail-capable smart phone instead, as soon as prices fall substantially. Ken Dulaney, an analyst with the Gartner Group, predicts that smart-phone buyers in the future will outnumber BlackBerry purchasers 10 to one.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.