AMD Bounces Back

AMD’s renaissance in the chips business has been somewhat of a surprise. InfoWorld asks if it is new Intel. “AMD has become known as the company that kept Intel honest, the Linux of the semiconductor world. Competition from AMD has reversed the trend of rising prices and stagnant innovation that characterize a controlled market. AMD is responsible for $500 desktops, $1,200 rack servers, and multigigahertz mainstream microprocessors, despite the fact that most of them have Intels logo on them.”

Another article discusses how it stayed in the game: “n 1999, while AMD was suffering through one of the darkest periods in its history, the financially strapped semiconductor maker needed to get the word out about its new Pentium II-compatible processor, Athlon. So it did what any serious company would do: It enlisted the aid of PC gamers, overclockers, and build-it-yourself enthusiasts.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.