Measuring Popularity, Authority, Credibility Online

Robin Good writes about PACmeter, and the various tools which can help in assessments. “This mini-guide brings together the best public resources available today on the Web that facilitate the task of assessing the credibility, authority and popularity of any Web site. When this is not directly feasible it offers resources and guidelines on how to personally assess and evaluate such factors. In general, it can be said that there is not one unique, reliable indicator of credibility, authority and popularity for public Web sites. Rather, there are a multiplicity of Web indicators that can be utilized to gather valuable data about a web site depending on the specific needs and scope of such research. ”

The article discusses the following:
a) Public Link Popularity Indicators
b) Google PageRank
c) Site Stats – (from server logs, live tracker, ad impressions, etc.)
d) Advertising Performance Indicators
e) Other Popularity Indicators

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.