HD Radio

Fred Wilson writes on the next big thing in radio:

Radio is re-inventing radio. But they need new technology to do that. They are getting that new technology. It’s called HD Radio and its coming.

The radio industry is already rolling out the new digital HD signal and they are going to get more agressive shortly as the new radios hit the market.

This digital platform will do for radio what the digital cable plant is now doing for cable.

Satellite radio is not the next big thing in radio. It’s a head fake just like satellite TV was in the TV world. Satellite TV can’t do what digital cable can do. And satellite radio can’t do what digital radio can do.

Just think about this for a second. HD Radios will be adressable and provide conditional access. That means radio programming can be provided on a subsription basis and the programming and the ads can be targeted. A typical FM station will be able to broadcast at least five audio streams on a given frequency. And you’ll have tivo-like store and replay.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.