The New York Times writes:
Today very few people are using so-called third-generation mobile services, or smart phones, which allow users to browse the Internet and watch videos. But most cellphones sold these days have color screens and the ability to receive picture messages. So media companies are reinventing quaint old formulas with the aim of reaching youthful customers.
“Are people going to read ‘War and Peace’ on their telephones?” asked David Harper, whose company, Wireless Ink, in Cold Spring, N.Y., offers Web users cellphone-size literature on such weighty themes as the zombie apocalypse. “The answer is probably no. Right now the content on mobile devices is almost like early television. What they did then was to sit down and do a radio broadcast for the television screen. But there was a picture. Our mission now is to get feedback.”
