2004’s Best Business Books

strategy+business selects the best business books of 2004:

Strategy: “Confronting Reality: Doing What Matters to Get Things Right,” by Larry Bossidy and Ram Charan

Management: “The Real Thing: Truth and Power at the Coca-Cola Company,” by Constance L. Hays

IT & Innovation: “The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability,” by Marco Iansiti and Roy Levien

Leadership: “Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value,” by Bill George

Governance: “Back to the Drawing Board: Designing Corporate Boards for a Complex World,” by Colin B. Carter and Jay W. Lorsch

Change Management: “Change Without Pain: How Managers Can Overcome Initiative Overload, Organizational Chaos, and Employee Burnout,” by Eric Abrahamson

The Bubble: “Rational Exuberance: Silencing the Enemies of Growth and Why the Future Is Better Than You Think,” by Michael J. Mandel

Behavioral Economics: “The Company of Strangers: A Natural History of Economic Life,” by Paul Seabright

The New Consumer: “The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness,” by Virginia Postrel

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.