At ONA Hollywood. Excerpts:
The ubiquity of the Internet now affects a media enterprise’s entire business, not just an “online market” segment.
While we have dug pretty deeply into how the Internet affects content creation and distribution, we frankly understand much less about its impact on the commerce and business models that support content creation and distribution.
Reaching a better understanding of those business issues, and making the necessary adjustments, will be as critical to the next phase of the Internet, as building Web sites was in the first 10 years.
When the Web was born as a commercial content enterprise back in the mid-’90s, we thought it was about replicating — that is, “repurposing” — our news and information franchises online. Looking back, the first Web sites produced by many newspapers were very close cousins to the paper-and-ink versions.
Eventually, things began to change. More multimedia elements were introduced, although that was a painful experience for dialup users, and news companies that were used to one deadline a day began to cover stories differently for real-time consumption.
But “Web 1.0” didn’t take us much further than that. And, in the past few months, the pace of change has vastly accelerated.
Broadband penetration is the key driver of that acceleration. As it zooms beyond 100 million connections worldwide, and half the American Internet population, broadband means more hours spent online, by more people and more machines.
We are getting closer and closer to Professor Lessig’s vision of “every machine with electricity” moving to the network.
That is the essence of what some are now referring to as “Web 2.0” — the next phase of the network, where the machines are “always on,” and the users are, too.