IPTV Emergence

Unwired points ot comments by Philip Swann: “With Internet TV, television will go from being a convenience store to a giant supermarket. The viewer will scan the aisles for interesting programming, whether it’s from a well-known network or a start-up TV service based in someone’s garage in Silicon Valley. Much like today’s World Wide Web, Internet TV will give an equal opportunity to the big and the small. Of course, the established media will always have an advantage due to marketing muscle and recognition factor. But they will have to work harder to keep their spot in the viewer’s mind.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.