Blogs and Beyond

Doc Searls writes:

I think the future of periodical publishing, and of journalism itself, will be built mostly by individual bloggers and indivdidual blogs, and by a new breed of publishers who harvest and republish (and, yes, pay for) goods from the wide open ranges where bloggers roam, and post, free. The day will come when the top print publications will be comprised of prose and pictures provided by blogs and bloggers.

The same thing will happen with television. And music. Movies too. (Although the rights-clearing mess is a huge hold-up there.)

Think of it as de-industrialization. Or de/re-industrialization. New industries rebuilt within and around the shells of the old ones. And old ones adapting, finally, to conditions that offer whole new frontiers of prosperity that only open up when they quit protecting the Old Ways of Doing Things (for example, by locking up archival “content” so only paying customers can see it).

Whatever replaces advertising (as we’ve known it) is also essential to the prosperity of these new journals. Is it just going to be whatever Google and Yahoo and Blogads do? No. It will be all that and much more. (Like, for example, a way to voluntarily pay — even a small amount, micropayment style) for subscriptons to RSS feeds, just like we voluntarily pay for public radio and TV broadcasts.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.