Dana Blankenhorn writes:
A product based on a reference design may hit the market faster. It may cost less. But if you have to replace it next year, and the next year, and the year after that, there’s no value.
On the other hand, if you buy something baed on a platform, you can build on it. What you buy next year and the year after can work with what you have now, seamlessly.
You only get that with a platform.
The PC was a platform for the 70s.
The network was a platform for the 80s, built on the PC platform.
The Internet was a platform for the 90s, built on the network platform.
I think the next platform will be a service-centric platform, built on the Internet and assuming the presence of computers and cellphones.