Indian Broadband

Om Malik makes a point I whole-heartedly agree with: “I find that most Indian companies are offering metered broadband access, treating bandwidth like a scarce commodity. That is a bone headed move only thought up by bureaucrats who are used to playing the scarcity game. Growing up there, getting a phone connection was so hard and often involved baksheesh. That mentality prevails. These boneheads should realize that in order to stay competitive Indians need to have as much speed as they can get for the lowest possible price. Look at Koreans, and Chinese.”

I have not seen our bandwidth costs in our business change at all in the past 3 years. I find that hard to accept because supposedly the international and national bandwidth prices are falling all the time. As a business, I need a flat rate for unlimited data transfer — the cheap plans all come with caps on data transfer. India needs cheap all-you-can-eat broadband if we are going to even have a chance in the digital age. We still don’t seem to be learning from our past mistakes — the digital infrastructure India needs is a not a luxury but a pre-requisite.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.