The Mobile Technology Weblog writes:
The system works by allowing users to set their preferences as to the sort of advertising they’ll accept on their phones. Then, when ever they’re in range of a special Service Point, they get the ads they’re interested in by Bluetooth.
The most exciting thing about this for me, if it can be made to work, is the long tail angle. Much of Google’s success is via the Adsense and Adwords concepts, that allows small companies/advertisers to place highly targeted ads which work. This has allowed Google to access the long tail of advertisers or make sales to millions of first-time advertisers.
This Local Marketing Solution is the same – potentially. It allows small corner shops and retailers to plunge into low cost, tightly targeted advertising and CRM programmes, for the first time.