AlwaysOn Network has an article by Carmine Gallo, author of ” 10 Simple Secrets of the World’s Greatest Business Communicators.”
he best stand out by crafting a lead that answers the following four questions in thirty seconds or less:
1. What is my service, product, company, or cause?
2. What problem do I solve (or what demand do I meet)?
3. How am I different?
4. Why should you care?
Answering these questions will help you start strong while giving the rest of your presentation a direction.