Doc Searls writes: “The networked market where we live now is one in which the demand side also has the power to supply. With its long-tail, what we used to call consumers become the largest source of producers. We’ve been seeing this for years with free software and open source, and are now seeing it with blogging and podcasting. This new market condition, with its abundance of producing consumers, is one where relationships will matter as much as authority (a factor Google highlights with PageRank), attention (a factor Steve Gillmor, David Sifry and others will bring to the fore with attention.xml), syndication and enclosure (both of which Dave Winer has been driving with RSS), and identity (which a whole gaggle of folks are driving).”