Tech Beat writes about what Salesforce.com CEO Marc Benioff calls “the first on-demand operating system.”
Salesforce.com started off as a simple thing. It was software running on the company’s own computers that customers could use to manage their sales forces. By subscribing to Salesforce.com, customers avoided the cost and trouble of buying their own software and computers, setting up a system, and keeping it running. Over the years, Benioff added more capabilities, including tools that clients could use to customize their service and that independent software outfits could use to build related applications. That helped Salesforce.com round up over 13,900 customers with 227,000 individual subscribers.
Multiforce takes things a big step further. The technology, which is to be introduced in June, turns Salesforce.com into a platform upon which customers can run any number of on-demand applications–all of which run on its farm of computers and tap into one gigantic database. Computer users can essentially live their professional lives in the Salesforce.com interface and click back and forth between their most-used programs. This positions Salesforce.com as the counterpart in the online world to the role Microsoft plays in the PC world.