IBM’s Business Transformation

Business Week writes about IBM’s focus on business transformation services: “BM, with its legions of PhDs and closets full of patents, is not built to duke it out with the likes of Dell. Palmisano’s strategy promises a neat escape. Instead of battling in cutthroat markets, he takes advantage of all the low-cost technology by packaging it, augmenting it with sophisticated hardware and software, and selling it to customers in a slew of what he calls business transformation services. That way IBM rides atop the commodity wave — and avoids drowning in it.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.