DONT Ask the Users What They Want!

Tom Evslin has a couple of posts [1 2 ] on new product development. The gist: “No survey or focus group will ever tell you what the next great thing is going to be. That kind of idea, that kind of product, comes from visionaries who understand a new technology well enough to dream up an unintended use and who are stubborn and skillful enough to implement what nobody even knew to want…These are the products and services that change our lives.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.