The cool event web 2.0 application may be how we put a listing of events into a calendar for the purpose of discovery. BUT, I’d bet that a cooler web 2.0 application for events is how we combine other information that is important to the event, into one interface for the purpose of event marketing and sharing experiences.
what should be integrated into an event website?
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After our own identity aggregation, and our own reading habits aggregation, events are the glue that brings us all together. Events are the next big aggregation puzzle.