Yahoo’s FUSE

John Battelle writes about a discussion with Jeff Weiner, point man at Yahoo for all things search:

The vision statement for Yahoo Search is pretty damn good, if you’re into that kind of thing (I’ll admit, I am). Here it is, in its entirety:

To enable people to find, use, share, and expand all human knowledge.

Yahoo Search also has a mission:

To provide the world’s most valued and trusted search service.

When you think about Yahoo’s search mission as an organizing principle, a lot of what Yahoo is doing – 360, MyWeb, Y!Q, the purchase of Flickr – start to fall into place. Weiner calls his vision FUSE (for Find, Use, Share, and Expand) and it’s an apt metaphor – using search to fuse a myriad of services and applications, all of which center on knowledge and its application.

As Jeff pointed out to me, at the center of the idea of FUSE is what’s happening to media – how every single medium – music, TV, print, telecom, even our first versions of the web – is being remixed and reordered by Web 2.0. It’s an old saw, but mass media really is becoming my media – through RSS, podcasting, iTunes, Tivo, blogs, and many innovations to come. And central to navigating a my media world is search. Hence, the FUSE vision holds water for me – search is not just about a web index. It’s about my interface to the world.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.