[The] new site focused on the Indian digital content market.
“Sutra” is a Sanskrit word and literally means a rope or thread, but colloquially means a link. For us, this means a link to the Indian content market.
ContentSutra is aimed at digital media professionals in U.S., Europe and around the world, looking to expand, invest, or better understand the Indian market — media executives; content producers; technology vendors; entrepreneurs; venture capitalists; attorneys; policy makers; the works.
Among the topics we cover:
— Mobile Content;
— Digital Bollywood;
— Digital Content Business Models;
— Digital Media-related Technologies;
— International Partnerships;
— Digital Media Successes, Failures, & Challenges;
— Internet/Broadband Content;
— Related Government Policy
We’ve hired S Karat, a veteran business-tech journalist based in New Delhi. He has covered the Indian digital technology and content market for almost 8 years now.