Our technologies have been well-established in the landline and wireless worlds: afterall the telegraph and telephone are our traditional landline systems, and radio and television are original consumer wireless receivers.
In these models, we are either tethered to the network in the wired world, or to the receiving device in the wireless model the tv is a fixed receiver.
But systems are evolving to provide more sophisticated mobile transmitters and receivers. And where industry has placed the correct infrastructure, we are able to receive and transmit communications while we are in motion. We are in a mobile world where advanced wireless services allow both transmitter and receiver to move and to keep in touch with complex information services that, in some measure, we get to define.
Consumer choice: that is what a mobile media world gives me. Personal networking. I choose what I want to get or what I want sent to me, and I can choose how it comes to me as audio, text, graphic, photo, or video. And in some cases, I can transmit messages too, in a variety of media, easily to another individual, and less frequently to a mass audience.
It may be better to give than to receive, but in the mobile tech world, it is easier to receive than to give. Mass mediated information is delivered from a corporate hierarchy. Information flows down from the gatekeepers at the top of the pyramid. Consumers at the bottom can get a wide range of information. But try to influence the gatekeepers and send information up the pyramid and you have a difficult climb but it is only at the top that you can send your message down to reach a lot of recipients. But if you want simply to interact with others on your level (peer-to-peer, one-to-one) your infrastructure and distribution choices may reach a more targeted audience that you define, or that is composed of confederates who gather at a fixed electronic community location.