Mobile Email and Texting

Paul Golding writes:

Email is like placing a letter in someone’s in-tray, whereas texting is like tapping them on the shoulder and saying look at this, whilst placing a message on a slip of paper in their hand. With email, a great deal of emotional emphasis is placed on sending. With texting, the emphasis is on the receiving. The technical reason for this is that texting has always been push-based. Therefore, a sent message is immediately brought to the attention of the recipient who will have their device with them at all times. This immediacy quality is missing with email, which is why the perception remains that emailing is to an “in-tray”, not to a person.

For someone to need mobile access to their email, it is the information in their email messages that has to be important and sufficiently time-critical to warrant on-the-move access. There are very few people who need such access to their email, which is why there are so few mobile email users, by which I mean so few Blackberry users. I am using this as the yardstick for mobile email because most people have now heard of the Blackberry and it has been on sale for many years. If rapid access to email were really that critical, there would be a lot more users.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.