Joi Ito writes:
According to articles in the press, there are 5-6 million blogs. These are not to be confused with hompy. Hompy (a derivative of home page) are personal home pages with photo albums, guest books, avatars, background skins, and background music. There are approximately 10 million hompy pages. In a city with a population of 10 million and a country with a population of 45 million, that’s quite impressive. Companies seem to be making money selling background music and items for hompy pages. Most of the posts are focused on photos and one line comments on pages of friends. They are generally closed communities and are focused more on real-time presence-like communication rather than diary or dialog.
Cyworld, which sounded like the leader for hompys has a feature they call “scrap”. This allows you to copy/paste content from other web pages easily to your hompy. On of the problems that I see with this is that this simple built-in feature does not provide a link back to the original source. It is rumored engineers who designed this left and joined Naver, one of the leading blog companies and created a similar feature for them. Generally speaking, it sounded like people don’t link very much. They are still mostly plain html and not css + xhtml. There seemed to be some trackback implementation, but it is not yet as widely used as in the US or Japan. As far as I could tell, none of the blog systems used any of the standard APIs, and some had RSS feeds. Blogs and hompys don’t seem to be pinging any pinger sites, which makes them nearly invisible to the outside world. In addition, many sites block search engine bots from crawling hompys and blogs.