RSS and News Aggregators

[via Sadagopan] An excerpt from a speech given by Simon Waldman of Guardian:

There is only one thing you need to understand about RSS and news aggregators.

It explains why this such an important and at times such a difficult issue for us.

It is this:

None of this has been developed to make traditional publishers lives any easier or our businesses any healthier. It is all there for our readers and it does a very good job for them.

The result is that the world of RSS and aggregation is fraught with complexity, but understanding it and coping with it is, I believe, one of the most critical parts of a successful long term online publishing strategy.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.