Tomi Ahonen writes:
SMS-to-TV is already one of the largest “Value-Add Service” revenues for the mobile telecoms industry, right behind ringing tones, logos and games. Already a billion-dollar business in ts own right. Endemol, the producer of “Big Brother” earns 25% of its revenues from SMS voting etc. In An Italian SMS dating service on TV generates 5 million Euros per year, while the birthplace of SMS-to-TV has innovated with over 20 separate “shows” and content all based on SMS-to-TV. Starting from the rapidly world-conquering SMS-to-TV chat, to SMS games to the latest, SMS-to-TV Rap. Yes, if you feel you would make the next 50 Cent, Nelly or P. Diddy, then just send your lyrics to the TV screen where the animated digital rapper will perform your rhymes.
Sound implausible? SMS-to-TV is the most profitable TV content of all time. With premium SMS charges anywhere from 5 times to 10 times to even 20 times more than regular SMS text messages, and as 1000 messages come in per hour, 5 hours per night, 365 days a year, on three commercial networks in Finland, YOU do the math.
Because of SMS-to-TV, Finland became the first country where TV industry erned more from mobile revenues than advertising, two years ago. Now we find SMS-to-TV chat appearing everywhere from Belgium to Malaysia.