Content Centric MVNOs

Russell Beattie writes: “What’s exciting about this is that all of these new services are going to try to differentiate themselves from the carriers and national low-end MVNOs – like Tracfone/Net10 and 7-Eleven’s Ztar powered offering – by their content offerings. They’ll start with branded custom versions of the Holy Trinity of Mobile Content: Ringtones, Wallpapers and Games, and then expand out into more advanced data services which will enable richer content such as music, streaming media, location services, multiplayer gaming and more. In fact, Amp’d and SK-Earthlink are both building on top of Verizon’s 3G EVDO network and consider it an essential part of their service.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.