Google and BPL

Alan Mutter writes about Google’s investment in Current, a broadband over power lines company:

Google, Hearst Corp. and Goldman Sachs have put $100 million into a private company called Current Communications Group, which says it can send and receive high-speed Internet signals to homes and businesses via the existing electric grid. The tres unlikely amigos are teaming up at Current Comm with earlier investor John Malone, the man who built Tele-Communications Inc. into a cable TV behemoth before he sold it to AT&T at the peak of ripeness in 1999.

The Current Comm deal dovetails nicely with the recent “beta” launch of Googles Video Upload Program, whose stated mission is to give the world a growing archive of televised content — everything from sports events to dinosaur documentaries to news programs. In addition to televised content, Google will host video from anyone who wants to upload content to us. Participants can offer their video free, or sell it by splitting revenues with Google.

Combining its search acumen, a vast video library and ubiquitous delivery through BPL, Google has a shot at delivering the Holy Grail, virtually limitless VOD. The achievement would outflank the long-promised efforts of the legacy multi-channel TV and phone companies, which continue to battle technical restrictions, the limitations of their business models and, not least, each other.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.