Arnaud Leene: With the advent of Internet, publishing has become accessible to everyone. People have been creating and gathering content and made this content available to everyone in the world. Where web-pages and -sites as MacroContent. MacroContent enfolds MicroContent…People realise that it is not just thoughts that they are publishing, but reviews, comments on other blog-entries, announcement of events, recipes, interesting sites, records of a golf run, books they keep, images they have taken, places they have been to, etc, etc. Items contain links to other Items, Items have structure. We are moving to Structured MicroContent.
Also see Arnaud’s detailed note.