Internet TV

The New York Times writes:

It looks like that future may well be by way of the computer, as big media and Internet companies develop new Web-based video programming and advertising that is truly under the command of the viewer. As Americans grow more comfortable watching programs online, Internet programming is beginning to combine the interactivity and immediacy of the Web with the alluring engagement of television.

… investing in new Internet video programming is a way to cash in on the demands of advertisers who want to put their commercials on computer screens, where new viewers are watching. And on many Web sites, viewers can’t skip the video commercials, the way they can when using TiVo and other video recorders.

Of course, there have been bits of rough, jerky video on the Internet for years. The new video services, however, can count on better software and faster connections to deliver pictures that are nearly as crisp as those delivered by a typical cable signal. This year more than half of the homes with Internet access have high speed, or broadband, service.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.