Supernova 2005

Knowledge@Wharton has a round-up with a series of articles:

Coming Soon…A Single, Global, Collaborative Virtual IT World (Phew!)
Explosive forces of technology are driving computing from a centralized model to a decentralized one, from the center to the edge. These forces, which demand new systems and business models, represent both threat and opportunity, according to participants at the recent Supernova conference in San Francisco.

Why Practically Everyone Is in Dogged Pursuit of the Long Tail
Marketers often focus on blockbuster products. In doing so, they are guided by the old 80-20 rule, which holds that 80% of sales come from 20% of a company’s product inventory. In the online world, however, the rules are different, according to Chris Anderson, editor-in-chief of Wired magazine, who spoke about the phenomenon of the “long tail” at the recent Supernova conference in San Francisco. On the Internet, millions of products in as many niche markets can be sold to consumers, dramatically transforming notions of what constitutes success.

What’s the Next Big Thing on the Web? It May Be a Small, Simple Thing — Microformats
Ever since the world wide web exploded in the mid-1990s, attempts have been made to extend its basic presentation format to create a richer, more meaningful network of information. Most efforts, however, have gained little traction. These initiatives have been bogged down by complexity and over-ambitious goals. Now, a grassroots movement has emerged that seeks to attach intelligent data to Web pages by using simple extensions of the standard HTML tags currently used for web formatting. These so-called “microformats” may change the way the web works, according to participants at the recent Supernova conference in San Francisco.

New Technology: Who’s in Charge?
Is technology a blessing or a curse — or both? While technology enables individuals to receive and send more and more information faster, it can also create a continuous barrage of new tasks that can overwhelm users. This paradox results in behavior that a speaker at the recent Supernova conference described as “continuous partial attention” — a phenomenon in which people keep “one major item in focus while scanning our surroundings to see if anything else important needs our attention. It is motivated by a desire not to miss opportunities. We want to ensure our place as a live node on the network.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.