Improving Search

Dan Farber speaks to Yahoo’s Prabhakar Raghavan:

Regarding search, Raghavan said, “We have two views of better search. Most people are not interested in searchthey want to get things done. The future has to be more friendly to people getting tasks done. You dont want to spend two weeks of evenings sitting at a keyboard and piecing together a vacation plan. You want a system to go out and find the answers, based on future technology that goes beyond crawling and indexing pages.”

That future technology, according to Raghavan, is diving into the deep Web and semi-structured queries. “I hesitate to use the buzzword of ‘Semantic Web’but it is about entity extraction, XML queries, unstructured queries, semantic ambiguity. We have to build a view of the world. When you issue a query, it has richer view than a text index. Well start to see manifestations of this in five years.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.