Disruptive Innovation Methodology

Dave Pollard writes about Clay Christensen’s book: “The Innovator’s Solution tells you what you need to do to cannibalize the markets of incumbents and create entirely new markets, by focusing on the needs of over-served customers and non-customers. But it’s a lot harder in practice than in theory, and it needs some unique skills and hard-to-obtain knowledge.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.